AI Employee Setup Package
Industry
For home care & senior care agencies

Meet Emily.
Your family-response team.

Families look for care in a moment of crisis, often late at night, often overwhelmed. Emily answers every inquiry with patience and warmth, gathers the care situation, books the assessment, and makes your agency the one that was there when it mattered.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
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Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Answers every family inquiry 24/7, with compassion

Gathers care needs, schedule & living situation

Books care assessments with your team

Answers services, staffing & payment questions

Follows up gently with undecided families

Logs every inquiry to your CRM

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, an agency would staff four separate roles. Here's what that actually costs.

Intake Coordinator

Fields every family inquiry with care

$42K/yr
Assessment Scheduler

Books care assessments & visits

$40K/yr
Family Follow-Up

Stays close to undecided families

$38K/yr
After-Hours Answering

Covers the nights when crises happen

$33K/yr
Annual cost, role by role
Intake Coordinator$42,000
Assessment Scheduler$40,000
Family Follow-Up$38,000
After-Hours Answering$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$191,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

Families call in a crisis. Be the agency that answers

The search for care usually starts the night something happens, a fall, a diagnosis, a scare. A single client relationship is worth tens of thousands a year, and it goes to the agency that picked up.

Every inquiry answered immediately

With warmth and patience, at any hour

The situation understood, gently

Care needs, schedule, and family concerns. No forms shoved at them

Assessment booked right away

Relief for the family, a start date for you

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
When it matters

10:31 PM. A daughter needs help for Mom.

She’s overwhelmed and searching. Emily answers like a human being.

D
Diane F.
Website form · care for parent
10:31 PM
My mom fell last week and I don’t think she can be alone during the day anymore. I don’t really know where to start.10:31 PM
I’m so sorry about your mom’s fall, Diane, and you’re in the right place. Most families start exactly here. Is she mainly needing daytime help with things like meals, mobility, and errands?10:31 PM · replied in 6 seconds
Yes, mostly daytime. Maybe 5 days a week10:34 PM
That’s very doable. The next step is a free in-home care assessment, our care manager can come tomorrow at 10:00 AM or 2:00 PM to meet you both and build a plan.10:34 PM
Tomorrow at 10 would be wonderful10:35 PM
Care assessment booked, tomorrow 10:00 AM

Care needs logged · care manager briefed · family info saved

Answered at 10:31 PM

The moment the family was ready to act

Needs understood with empathy

Daytime care, 5 days, captured conversationally

Assessment within 12 hours

Care manager walks in fully briefed

Everything logged

A potential five-figure annual client, not a missed form

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • Family questions answered any hour, with warmth
  • Schedule changes handled with zero stress
  • Caregiver-arrival updates for peace of mind

Operations & Fulfillment

  • Fills open shifts, notifies available caregivers
  • Care-plan review scheduling
  • Invoice & LTC-insurance questions handled

Upsells & Repeat Revenue

  • Hours expansion as needs grow, handled gently
  • Outreach to discharge planners & referral partners
  • Reviews from grateful families
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your services, staffing & payment options
  • Compassionate tone & escalation rules you approve
  • Caregiver-applicant screening can be added too
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

Families call in a crisis. Be the agency that answers.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).