AI Employee Setup Package
Industry
For remodelers & contractors

Meet Emily.
Your project intake manager.

A kitchen remodel is a $40,000 decision, and homeowners give it to the contractor who feels most responsive. Emily answers every inquiry, qualifies scope, budget, and timeline, books the design consult, and follows up every estimate until it signs.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
Iconic Web
Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Answers every project inquiry, day or night

Qualifies scope, budget & timeline up front

Books design consults around your schedule

Follows up every estimate until it signs

Keeps clients updated during the project

Logs every lead & job to your CRM

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, a remodeling firm would staff four separate roles. Here's what that actually costs.

Office Manager

Answers every inquiry and call

$40K/yr
Consult Scheduler

Books design consults & site visits

$40K/yr
Sales Follow-Up

Chases every estimate until it signs

$42K/yr
After-Hours Answering

Covers evenings, weekends & holidays

$33K/yr
Annual cost, role by role
Office Manager$40,000
Consult Scheduler$40,000
Sales Follow-Up$42,000
After-Hours Answering$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$194,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

The contractor who answers first frames the project

Homeowners planning a $40,000 remodel contact two or three contractors, and the first real conversation sets the budget, the timeline, and the trust. Everyone after that is negotiating against it.

Every project inquiry answered instantly

Houzz, Google, referrals, and your website

Scope captured while it’s fresh

Kitchen, bath, addition. Budget and timeline up front.

Design consult booked in one conversation

Qualified homeowners on your calendar, not tire-kickers

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
After hours

8:20 PM. A kitchen remodel inquiry lands.

A $45,000 project starts with whoever answers tonight.

L
Lauren H.
Website form · kitchen remodel
8:20 PM
We’re finally redoing our kitchen (full gut, new layout). Do you take on projects like that?8:20 PM
That’s exactly what we do, Lauren. Full-gut kitchens are our favorite. To point you right: do you have a rough budget range in mind, and when would you love it finished?8:20 PM · replied in 6 seconds
Thinking $40-50K, done before the holidays8:23 PM
Very workable. Next step is a free design consult at your home. Our designer has Saturday 11:00 AM or Tuesday 4:00 PM. Which works?8:23 PM
Saturday 118:24 PM
Design consult booked, Sat 11:00 AM · $40–50K kitchen

Scope & budget logged · designer briefed · CRM updated

6-second first response

The other two contractors replied Monday

Budget & timeline qualified

$40–50K, holiday deadline. A real project.

Designer’s Saturday booked

In-home consult with full context

CRM updated

Scope, budget, and photos requested before the visit

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • Daily project questions answered instantly
  • Change-order requests captured & routed
  • Warranty & punch-list follow-ups

Operations & Fulfillment

  • Coordinates subs, deliveries & walkthroughs
  • Collects deposits & draw payments
  • Selection deadlines, clients reminded automatically

Upsells & Repeat Revenue

  • Next-project nurturing, the bath after the kitchen
  • Maintenance & handyman upsells
  • Review & referral requests on reveal day
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your services, portfolio & process
  • Budget-qualification questions, your way
  • Consult scheduling around your design team
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

The contractor who answers first sets the budget expectations.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).