AI Employee Setup Package
Industry
For property management companies

Meet Emily.
Your leasing & maintenance line.

Vacant days are lost dollars, and 2 AM maintenance calls burn out your staff. Emily answers every leasing inquiry, pre-screens applicants, books showings, and triages maintenance requests, routing true emergencies and logging everything else.

Learn more
She lives on the channels your customers already use
iMessage WhatsApp SMS / Text Email Whatever you need
Iconic Web
Emily — AI employee
Emily
AI Customer Agent
Online now
EMP-001 · REPLIES IN SECONDS
What Emily does

One hire, six jobs

Answers every leasing inquiry in seconds

Pre-screens (move date, income, pets, credit)

Books showings around your schedule

Triages maintenance (emergency vs. routine)

Handles renewal outreach & rent reminders

Logs everything to your PM software

These are just examples. Emily is custom-built around your business. If you can describe the job, she can be trained to do it.
The payroll math

One hire that covers four salaries

To match what Emily does, a management company would staff four separate roles. Here's what that actually costs.

Leasing Agent

Answers every listing inquiry

$40K/yr
Maintenance Coordinator

Triages & dispatches requests

$42K/yr
Resident Follow-Up

Renewals, reminders & move-outs

$36K/yr
After-Hours Line

Covers the 2 AM emergencies

$33K/yr
Annual cost, role by role
Leasing Agent$40,000
Maintenance Coordinator$42,000
Resident Follow-Up$36,000
After-Hours Line$33,000
Emily, all four roles$9,600/yr
Salaries: typical U.S. figures before ~25% payroll taxes & benefits. Emily: $800/mo, iMessage, SMS & Email sending fees included.
$189,000/yr
four salaries, with taxes & benefits (~25%)
→
$9,600/yr
Emily, doing all four jobs at once
=
95% less
and she never takes a day off
Why speed wins

Every vacant day is money. Every 2 AM call is burnout

Prospective tenants inquire on five listings and tour whichever responds first. Meanwhile your staff fields midnight maintenance calls that are mostly not emergencies. Emily fixes both ends.

Leasing inquiries answered in seconds

Zillow, Apartments.com, and your listings, pre-screened automatically

Maintenance triaged 24/7

Burst pipe → emergency dispatch. Dripping faucet → morning ticket.

Showings booked back-to-back

Qualified prospects stacked efficiently, vacancies filled faster

Relative odds of qualifying a lead, by response time
21×
Seconds
(Emily)
9×
10 min
3×
30 min
2×
1 hour
1×
Next day
Responding within 5 minutes makes a lead ~21× more likely to qualify than at 30 minutes (Lead Response Management study, InsideSales.com).
After hours

8:44 PM. A prospect wants the 2-bedroom.

She’s messaging five listings tonight. Yours answers.

N
Nina P.
Zillow inquiry · 2BR on Elm St
8:44 PM
Hi, is the 2-bedroom on Elm still available? Looking to move next month.8:44 PM
Hi Nina! Yes, the Elm St 2BR is available, $1,650/mo. Quick pre-screen so I can book you a tour: combined monthly income above about $4,950, and any pets?8:44 PM · replied in 5 seconds
Income is fine, one small dog8:46 PM
Perfect, that building is dog-friendly with a $35/mo pet fee. I can show you the unit tomorrow at 12:30 PM or 5:15 PM. Which works?8:46 PM
5:15 after work8:47 PM
Showing booked, tomorrow 5:15 PM · Elm St 2BR

Pre-screened · pet policy confirmed · logged to your PM software

5-second response

First of the five listings to reply, and the tour she books

Pre-screened up front

Income and pet fit confirmed before the tour

Vacancy moving in under a day

Every vacant day recovered is pure margin

PM software updated

Prospect, screening answers, and tour logged

Beyond new leads

She runs the whole front office

Lead capture is the opening act. Emily also supports your existing customers, keeps operations moving, and grows revenue from the clients you already have.

Customer Support

  • Resident questions answered instantly, 24/7
  • Maintenance status updates without callbacks
  • Move-in & move-out guidance

Operations & Fulfillment

  • Rent reminders & late-notice sequences
  • Vendor scheduling & unit-access coordination
  • Lease-renewal paperwork chased automatically

Upsells & Repeat Revenue

  • Renewals worked early, fewer vacant days
  • Upsells parking, storage & pet addendums
  • Owner-referral campaigns that grow the portfolio
The process

Custom Launch in 2 Weeks or Less

From first interview to fully live in two weeks or less, no drawn-out onboarding, no waiting months to see her work.

Day 1

Company Interview

We sit down with your team and map every skill & task Emily needs.

Days 2–9

Buildout

Emily is built, trained on your business & wired into your tools.

Days 10–13

Hands-On Training

Final tuning with your team until every answer sounds right.

Day 14

Emily Goes Live

She starts working your leads & customers. Very simple.

What's included

Everything to hire her, nothing hidden

Initial Setup
  • In-depth interview & task mapping with your team
  • Trained on your portfolio, policies & screening criteria
  • Emergency maintenance triage, your escalation list
  • Listing-platform connections & PM software sync
  • Complete Emily build, including her voice, skills & knowledge, trained on your business
  • Calendar & appointment booking configured
  • Salesforce / CRM integration & lead logging
  • Channel setup for iMessage, WhatsApp, SMS, and Email
  • Testing, hands-on training & tuning with your team
  • Launch day support until she's flying solo
Ongoing
  • Emily continuously learns your business as she works
  • Train or update her knowledge anytime, just send a quick text
  • Full monitoring of every action she takes
  • All AI usage included at the volumes below
  • iMessage, SMS & Email sending fees included
  • Hosting & round-the-clock system monitoring
  • 2 hours of support each month for tweaks, updates & new answers
  • Capacity upgrades available anytime
  • Cancel anytime
Built for real volume
~1,000
customer conversations handled per week
250/day
inbound customers at peak periods
Seconds
to first response, every customer, every time
24/7/365
nights, weekends & holidays included

Need more? Double every number above for +$100/mo · Triple them for +$200/mo

The math

Emily vs. a traditional hire

Save ~$215,000 in year one
vs. staffing true 24/7 coverage with 4+ rotating hires (~$236K/yr). Emily includes it.
·
Traditional Hire
Emily
Hours on the job
40 hrs/week
2,080 hrs a year
24/7/365
8,760 hrs a year, 4× the coverage
Manpower
1 person
one conversation at a time
5+ people at once
every customer helped instantly, no hold, no queue
Yearly Cost Per Employee
~$56,000
40 hours a week
~$10K
168 hours a week
True 24/7 coverage
~$236,000/yr
3 shifts a day, but covering all 168 hrs/week takes 4+ rotating staff
Included
nights, weekends & holidays
Cost per hour covered
~$27/hour
while on the clock
~$1/hour
$9.6K/yr ÷ 8,760 hrs around the clock
Sick days & turnover
Inevitable
PTO, rehiring, retraining
Never
she doesn't call in sick
Employee figures based on a $45,000 salary plus ~25% payroll taxes & benefits. Emily year one = $12,000 setup + $800/mo (iMessage, SMS & Email sending fees included); following years exclude setup.
Pricing
$4,000 ×3milestone payments as Emily is built (at signing, mid-build & before launch)
$800/moonce she’s live (cancel anytime)

$12,000 one-time build, split across three milestones. Monthly includes iMessage, SMS & Email sending fees, with no separate delivery bill.

Ready to put Emily to work?

Fewer vacant days. Zero 2 AM phone calls.
+1 717-435-2021
kody@iconicwebhq.com
Know someone who could use Emily?
Refer them to us and get $1,000 in free work when they sign up, or 2 months of Emily free for you ($1,600 value).